In case you haven’t noticed, McDonald’s has been making strides to win consumers back after global losses in profit. It began with offering their Quarter Pounder burgers made fresh to order, continued with a line of artisanal burgers and items from international stores, and now…McDonald’s will make one of its boldest moves yet.
Beginning in October, all McDonald’s locations will be serving Shake Shack. All menu items from Shake Shack will be available in what could be considered a corporate hostile takeover, however, early reports suggest McDonald’s items will still be available to purchase, namely the Big Mac, the Filet O Fish, and Chicken McNuggets. The difference is that consumers will need to order these items while being condescended to by a Shake Shack employee.
Early reports suggest McDonald’s items will still be available to purchase. The difference is that consumers will need to order these items while being condescended to by a Shake Shack employee.
In terms of branding, all McDonald’s packaging will be aptly replaced by Shake Shack’s popular green and black minimalism. Happy Meals will remain on the menu for children under 10, although they will no longer come with toys. Instead, for every purchase of a Happy Meal, consumers will have the option to adopt an orphan from an impoverished, war-torn country or commit to at least 10 hours of environmental community service, as per the mission statement of Shake Shack’s green practices.
In a statement to the press, Randy Garutti, CEO of Shake Shack, insists that the initiative to take over McDonald’s is not fueled by the desperation of the historical franchise for sales and reconciliation with the public. Garutti says:
“This is all about the future of Shake Shack. Period. Nothing more, nothing less. And y’know what? If I may include a quick message to my college ex-girlfriend, Janine, who insisted that I was destined to live a life asking people if they’d like fries with that: Who’s the loser now Janine? Or wait, would you like some fries with that…because we fuckin own all the fries now, bitch! HAHAHAHAHA!”
No word yet on whether Ronald McDonald will remain as the company’s mascot, but early reports suggest he will be replaced by a non-binary walrus made of reclaimed wood.
Comment below on your thoughts about McDonald’s serving Shake Shack!