Children across the U.S. may experience a little extra “heat” in their Easter basket this year. Mars, Incorporated, the company that produces the milk chocolate confection M&M’s, has announced a limited edition “Nashville Hot” variety of the candy. The product will hit shelves just in time for the Easter Bunny to deliver straight fire into children’s mouths.
The “Nashville Hot” craze originated with a fried chicken recipe in the Tennessee city with its namesake. The origin story varies depending on who you ask, but there’s no question that the fiery, diarrhea-inducing blend of spices has caught the attention of food show hosts and bloggers who are desperate for attention. And now, that torturous snacking experience can be had by innocent children on a holiday that really has no meaning anymore.
What separates Nashville Hot M&M’s from other flavors is this will be the first flavor inspired by a current food trend, and also by intentionally inflicting pain on innocent children.
Nashville Hot M&M’s will join the long line of varieties the candy currently makes available. Among some of the newer flavors that have debuted in recent years are Caramel, Birthday Cake, and Mocha. What separates Nashville Hot M&M’s from these previous additions is that this will not only be the first flavor inspired by a current food trend, but also by intentionally inflicting pain on to innocent children.
Early focus group testing indicated a wide open market for Nashville Hot-flavored chocolate candy. Like, the market was really wide open. The data suggested that approximately zero companies were interested in producing milk chocolate candy that is ultra spicy. The data also suggests the particular market for this item are negligent parents, impressionable consumers sold on a colorful label, and fans of M&M’s who hate kids.
Would you try Nashville Hot flavored M&M’s? Contact us with your thoughts!